Sifali is a lifestyle and a movement. A space where beauty, wellness and community come together to redefine what care looks and feels like.

Founded in 2019 by Jaya Nila Aziz, Sifali began as a vision to create a home for modern rituals inspired by heritage. What started with a love for massage and skin health has grown into a lifestyle brand, a wellness space, and a community trusted by thousands.

At the heart of Sifali is our dedicated team of skin experts and therapists, bringing both knowledge and care to every treatment. We believe in healthy over perfect skin, and in creating an environment where people feel cared for and at home.

We are creating a movement in the wellness industry to open honest conversations and simplify the complications around beauty standards. By making skin and wellbeing accessible, we offer events, treatments, a product range and experiences that restore balance while building community.

With collaborations across Nike, ASOS, Soho House, Adidas, Juicy Couture, Gymshark, Warner Music, HURR, UAL and Stories Behind Things, and features in Vogue UK, Vogue US, Hypebae, Wonderland and Hypebae Beauty, our vision continues to grow. In 2024, we launched Sifali Talks, a podcast exploring wellness, identity and culture from the heart of our London studio.

Today, with over 4,000 clients cared for, Sifali stands as a trusted name in modern wellness, where heritage meets modernity, and beauty becomes a way of living.