Skin Notes with Jaya #7: Mavi Part Two: Development

Hi guys,

I wanted to share some insight into the development process of remaking Mavi - the stage where ideas leave the notebook and become real. This is when feedback, testing, design decisions, and daily use start shaping the product more than any planning session ever could.

When Mavi first launched, I thought the story was complete. But once people started using it consistently, carrying it around, finishing it, and asking for more, I realised the product had more to say. And the best thing I could do, was listen.

A lot of the changes came directly from how you were using it. Many of you travel with Mavi or keep it in your bags between work, home and the studio. So we upgraded the inner lining to a much thicker material with built-in aluminium protection. It keeps the formula stable through temperature changes, movement and daily life. Something the first version wasn’t built for.

We also widened the pouch. It has more presence now, stands more confidently, and feels better in your hand. The colour has softened too. A paler blue that feels lighter, calmer and more intentional. Lastly, we added Snow mushroom to the formula, to increase hyaluronic acid to the skin for hydration, helping us glow from the inside out… literally.

What surprised me most was how your feedback made Mavi stronger than it was before, not just in how it looks, but in how you use it. Some of you have it every morning, some use it after sauna, others before stressful days or workouts. Hearing all of that shaped the new direction.

Part Three will be about the launch night and the conversation with Sabah, our scientist, alongside your questions and the wider discussion around Mavi’s meaning.

Love,
J

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