SIFALI for NIKE STUDIO FLEECE INC.
05.10.26
7 mins
Sifali partnered with NSW for Studio Fleece Inc launch, bringing together skincare, comfort and creative conversation.
The collaboration began with custom suitcases created by Nike and covered in Studio Fleece, the brand’s new tracksuit set made for women. Members of the Sifali community received the new pieces alongside Sifali Gua Shas and Solar Oil ahead of the activation.
At the Studio Fleece Inc, Sifali hosted a one-hour Gua Sha masterclass for the Nike community, sharing the brand’s approach to facial massage, movement and skin health.
Throughout the day, the Mavi Bar served lavender and rose Mavi latte's (our fave product at the moment from the sifali range), while Sifali founder Jaya Nila Aziz held one-to-one conversations with guests around business, creative development and personal projects.
The programme also included a panel discussion exploring community-building, creative craft and London style. Jaya shared her experience of growing a loyal community, developing a distinct point of view within skincare, and the influence London continues to have on the Sifali's identity and approach.
The activation brought Sifali’s treatment-room philosophy into a new setting, the guests left feeling zen and glowing.
SIFALI x STUDIO FLEECE INC.
Nike London, October 2026
Sifali partnered with NSW for Studio Fleece Inc launch, bringing together skincare, comfort and creative conversation.
The collaboration began with custom suitcases created by Nike and covered in Studio Fleece, the brand’s new tracksuit set made for women. Members of the Sifali community received the new pieces alongside Sifali Gua Shas and Solar Oil ahead of the activation.
At the Studio Fleece Inc, Sifali hosted a one-hour Gua Sha masterclass for the Nike community, sharing the brand’s approach to facial massage, movement and skin health.
Throughout the day, the Mavi Bar served lavender and rose Mavi latte's (our fave product at the moment from the sifali range), while Sifali founder Jaya Nila Aziz held one-to-one conversations with guests around business, creative development and personal projects.
The programme also included a panel discussion exploring community-building, creative craft and London style. Jaya shared her experience of growing a loyal community, developing a distinct point of view within skincare, and the influence London continues to have on the Sifali's identity and approach.