Meet the women designing the Sifali flagship
12.09.26
7 mins
Meet the women designing the Sifali flagship
You know that feeling when you walk into a space and it just feels right?
I believe that feeling comes from the people behind it, not simply the things inside it.
As Sifali becomes our first flagship, I’ve had the opportunity to build it alongside women working across interior architecture, spatial design, ceramics and exhibition design.
Each has brought something completely different to the project.
Nnoro Dan
Nnoro was the first woman on the job.
An interior architect and design director known for bold, expressive spaces, she began by creating three completely different concepts for Sifali.
That process helped us understand what the next chapter needed to feel like: warm, textural and familiar. A flagship, but still somewhere that feels like home.
Freya Bolton
Freya is a spatial designer and director at Mitre and Mondays.
She is creating the modular furniture within the flagship, designed specifically so the space can move and change with us.
Sifali will operate as more than a traditional treatment space, so we needed furniture that could respond to treatments, retail, education, events and whatever the space becomes next.
Louise Madzia
Louise is an artist and ceramicist who has been working with clay for more than a decade.
She is also local to us and a long-standing Sifali client.
Louise is creating the custom cups that will be used for our tea ritual in the flagship. It is a small detail, but exactly the kind of detail I care about.
The tea you receive after a treatment should feel as considered as the treatment itself.
Divya Patel
Divya is an architectural and exhibition designer whose previous work includes Nike’s first museum exhibition.
She is also a long-standing Sifali client, so she came into the project already understanding how the brand feels from the perspective of someone who has experienced it.
That familiarity has made her contribution to the flagship feel incredibly natural.
Built by many hands
What I love most about this project is that there has never been one single design language imposed onto it.
Each woman brings her own discipline and point of view, but there is a shared understanding between them: Sifali should feel warm, considered and lived in.
The result is a flagship built not just around how it looks, but around how we want people to feel inside it.
Jaya
Founder, Sifali
Meet the women designing the Sifali flagship
You know that feeling when you walk into a space and it just feels right?
I believe that feeling comes from the people behind it, not simply the things inside it.
As Sifali becomes our first flagship, I’ve had the opportunity to build it alongside women working across interior architecture, spatial design, ceramics and exhibition design.
Each has brought something completely different to the project.
Nnoro Dan
Nnoro was the first woman on the job.
An interior architect and design director known for bold, expressive spaces, she began by creating three completely different concepts for Sifali.
That process helped us understand what the next chapter needed to feel like: warm, textural and familiar. A flagship, but still somewhere that feels like home.
Freya Bolton
Freya is a spatial designer and director at Mitre and Mondays.
She is creating the modular furniture within the flagship, designed specifically so the space can move and change with us.
Sifali will operate as more than a traditional treatment space, so we needed furniture that could respond to treatments, retail, education, events and whatever the space becomes next.
Louise Madzia
Louise is an artist and ceramicist who has been working with clay for more than a decade.
She is also local to us and a long-standing Sifali client.
Louise is creating the custom cups that will be used for our tea ritual in the flagship. It is a small detail, but exactly the kind of detail I care about.
The tea you receive after a treatment should feel as considered as the treatment itself.
Divya Patel
Divya is an architectural and exhibition designer whose previous work includes Nike’s first museum exhibition.
She is also a long-standing Sifali client, so she came into the project already understanding how the brand feels from the perspective of someone who has experienced it.
That familiarity has made her contribution to the flagship feel incredibly natural.
Built by many hands
What I love most about this project is that there has never been one single design language imposed onto it.
Each woman brings her own discipline and point of view, but there is a shared understanding between them: Sifali should feel warm, considered and lived in.
The result is a flagship built not just around how it looks, but around how we want people to feel inside it.
Jaya
Founder, Sifali